Howdy, we're the team behind The World Relay ?

We're an award-winning, multidisciplinary, team based in the UK with a passion for creating innovative events. To date, we’ve had over 200,000 runners participate in our relays, reached over 100 million people on social media and raised over £1,000,000 for charity.

“As a brand, we loved being a part of this heartfelt journey. It is truly one or the best endeavours we've ever invested in.”

Will NortonNestlé

Danny Bent

Danny Bent was voted one of the 100 happiest people in the UK, and one of the 50 most inspirational people in London. He is an award-winning author and journalist, Guinness World Record holder, and celebrated adventurer and community leader.

Danny helps people who feel chained by life to break free, come together and realise they are capable of the incredible – leading to happier lives, more powerful leaders and encouraging the artists of life to create.

Danny loves to go big and has a reputation as someone who makes the impossible happen.


Jamie Hay

James has a successful track record in special events, campaigns and appeals, and design. Alongside Danny, he was named as one of Runner’s World ‘Heroes of Running’ for his involvement in organising One Run For Boston – the first ever non-stop running relay across the USA.

He has delivered on international events, involving NGO’s, Governments, global corporations and high profile celebrities. He has a passion for work that helps to deliver meaningful change people’s lives. 

James has held several Director level roles within international development organisations and is responsible for the general management of The World Relay Ltd.

Operations Director

Hetty Kingston

Hetty is an experienced Operations Director, having delivered multiple events for The World Relay Ltd. as well as the Women’s Trad Festival. 

Hetty is in charge of event logistics, including route planning. With exceptional organisational skills and an eye for detail, she excels in bringing together the planning for our events. 

When not working, Hetty can typically be found running up hills, jumping in cold rivers, falling off her bike or faffing around with climbing gear!


Dan Thompson

Dan was the founder and Chair of Gold Challenge, which launched in late 2010 and ran an Olympic and Paralympic inspired challenge in the run up to London 2012. Gold Challenge partnered with the British Olympic Association, Team GB, Paralympics GB and Sport England and was part of the official London 2012 mass participation legacy programme. Gold Challenge also worked closely with LOCOG and hosted one of the pre-Games test events in the Olympic Stadium. More than 200 schools and 100 corporates took part and in excess of £1.5 million was raised for Gold Challenge’s 150 charity partners. 

Dan has launched a personal challenge title, Run the World. This started as a challenge to run 10km in all 206 countries in the world and raise funds for Cancer Research. It grew to encompass school talks around the world, built relationships with local running groups, charities and NGOs, and the creation of the Run the World Fund.

In business, Dan was a successful executive, investor and adviser in the music, computer and video games, and internet sectors.


Larissa Clark

Larissa leads high impact communications campaigns for mission-driven organisations and connects adventure seekers with transformative experiences through her agencies This Chapter PR and Another World Adventures.

Larissa has over 15 years experience working with changemakers including eXXpedition, and Environmental Justice Foundation to drive awareness, action and powerful collaborations. Recently Larissa was invited onto the Women in Ocean Science Advisory Board and once ran 8km through Central London dressed as a gorilla for the Gorilla Foundation.

The World Relay was born from a love of running and the power of its community. We want to share that love and joy with the entire world. We believe in the power of togetherness. One of the most beautiful things about our diverse and wonderful planet is that we are all different.

We're here to celebrate that! To us, it is about more than running. This is about radical inclusivity and trying to leave the world a better place than we found it.

Our culture

Innovate each project with no exceptions.


Always overdeliver to our clients.


Build things that inspire people.